Executive Summary

There are six sections to this RFP, which is a formality in our quest to source the next person/company to produce a brand video. To help you with your submission, we are interested in simply creating the best brand video, so stick to the deadlines and submit what is going to make a difference in your opinion.

About Zeffert & Associates, Inc.

Zeffert & Associates, Inc. is a nationwide leader in affordable housing compliance. Since 1994, property managers, owners, syndicators, housing authorities, and state agencies have partnered with Zeffert for accuracy and speed on utility allowances, tenant file reviews, building accessibility, and training. Headquartered in St. Louis, Zeffert’s service excellence reaches every state and territory within the authority of the IRS, HUD, and USDA.

OUR MISSION is to provide housing compliance and training products that are better and faster than anyone else. Consecutively since 2015, Zeffert has served the affordable housing industry more than any prior year through record production and sales. As the only permanent Chief Executive Officer since the retirement of Zeffert’s founder, Jeffrey Promnitz credits this quickly scaled growth to more than new tools or any resource, but to the associates and managers that have demonstrated a laser-focus on the Mission.

Zeffert & Associates is recognized as an industry leader and a best place to work by the St. Louis Business Journal. Our commitment to excellence has made us a nationwide phenomenon, operating across the United States with an unwavering dedication to quality and service.

Affordable Housing Background

Every state and territory in the US has some form of a government-sponsored housing agency (HFA) that receives funding from their own state and the federal government. Additionally, states have many locally positioned housing authorities (an HA), which are quasi-governmental bodies and they receive funding from the HFA, HUD, and other programs. Like how levels of government operate – moving from specific to broader responsibility – there are towns, cities, counties, states, and the federal government; so too does affordable housing oversight take place through increasingly broader roles from city, state, and up to the federal government.

Video Background

One of the largest affordable housing industry trade groups in the country is the National Council of State Housing Agencies (NCSHA) because they represent the interests of the states and territories, who are in turn representing localized housing interests. Each year NCSHA produces conferences, one of which focuses on the Low-Income Housing Tax Credit (LIHTC) that is funded to the states by the US Treasury Department and is called Housing Credit Connect (HCC). The LIHTC program has been the most successful housing program in history since its inception in 1986, having provided financial incentives for owners and investors of over 3.2 million housing units in this time.

Attendees of the HCC conference range from government representatives, housing owners and management companies, investors, and consultants such as Zeffert & Associates. This year’s HCC occurs in June and will be entirely virtual. Zeffert & Associates has formed an exclusive agreement to be the conference’s top-tier Diamond Sponsor. One benefit of this is the ability to provide a 90-second video commercial to NCSHA that will be promoted in many ways.

Goals / Scope

• Take a moment to learn our business and why it matters, for production quality
• Consider the Vision, Mission, and operating Divisions of the company
• Moods:
  • Impactful: Makes you want to watch the rest after seeing the first five seconds
  • Differentiates: Accentuates our nationwide leadership in multifamily compliance
  • Personal: Feels like the viewer is being directly spoken to
  • “Fredgy”: Fresh and edgy, innovative, fast-paced, and conveys sheer success.
• Maximum of 90 seconds (about 3 minutes)
• May include on- or off-site recording, CGI, or any technique that achieves the Goals

Deadlines

• RFP response deadline: March 1
• Start date – when ready
• Final product: Tuesday, June 1 (flexible)
• Event date: Monday, June 16; hard deadline June 10

Responding

• Responses are due no later than March 1
• There are two parts to submit via one email to info@zeffert.com:
  • Video introduction to you and/or your company and why you are the best, no longer than 60 seconds
  • Written response – either in the email body or an attachment:
    • Up to three references of videos you have created that will lend to these goals
    • Fees for the project
    • Consider brevity but feel free to add whatever you feel is a differentiator